8th Wall | AR CandyMan I Dare You

8th Wall werkte samen met Monkeypaw productions en MGM om een web-based augmented reality ervaring te creëren ter promotie van de aankomende film genaamd ‘Candyman’. 

De app maakt gebruik van stemactivatie om de AR tool te starten. Het beeld van de gebruiker wordt vermengd met meer beeldmateriaal naarmate het aantal keren dat de naam wordt uitgesproken toeneemt. Dit wekt het idee dat de candyman daadwerkelijk wordt opgeroepen. De uiteindelijke trailer kan worden bekeken zodra de eindschrik is bereikt.

Na de trailer en de ervaring leidt de tool gebruikers door naar het online kopen van kaartjes voor de nieuwe film. Andere merken zullen zich wellicht gaan richten op spraakgestuurde AR-ervaringen als deze campagne succesvol blijkt.

Merk: 8th Wall
Technologie: Augmented Reality
Samenwerking: Monkeypaw Productions, MGM
Branche: Retail

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