Air New Zealand | AR Fact or Fantasy

Air New Zealand is een van de eerste bedrijven die een interactieve applicatie ontwikkelen met behulp van de Magic Leap AR-bril. De Magic Leap One kan holografische afbeeldingen in realtime projecteren. Hiermee loop je door een fysieke omgeving die verrijkt is met digitale content.

De game wordt “Fact or Fantasy” genoemd en biedt een nieuwe manier om potentiële bezoekers vanuit een vogelperspectief de wonderen van Nieuw-Zeeland te laten zien. In deze app kun je een Kiwi observeren of een reddingshelikopter boven de zee zien vliegen. De opstelling is een traditioneel bordspel. Een fysiek bord met digitale elementen die alleen zichtbaar zijn via de AR-bril.

De combinatie van een traditioneel bordspel met AR-elementen biedt een unieke manier om vliegreizen te promoten. De app vereist een aangepast bord in combinatie met een Magic Leap One AR-headset.

Brand: Air New Zealand
Agency: Framework
Tech: AR (Magic Leap)
Branche: Leisure

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