Air New Zealand | AR Fact or Fantasy

Air New Zealand is een van de eerste bedrijven die een interactieve applicatie ontwikkelen met behulp van de Magic Leap AR-bril. De Magic Leap One kan holografische afbeeldingen in realtime projecteren. Hiermee loop je door een fysieke omgeving die verrijkt is met digitale content.

De game wordt “Fact or Fantasy” genoemd en biedt een nieuwe manier om potentiële bezoekers vanuit een vogelperspectief de wonderen van Nieuw-Zeeland te laten zien. In deze app kun je een Kiwi observeren of een reddingshelikopter boven de zee zien vliegen. De opstelling is een traditioneel bordspel. Een fysiek bord met digitale elementen die alleen zichtbaar zijn via de AR-bril.

De combinatie van een traditioneel bordspel met AR-elementen biedt een unieke manier om vliegreizen te promoten. De app vereist een aangepast bord in combinatie met een Magic Leap One AR-headset.

Brand: Air New Zealand
Agency: Framework
Tech: AR (Magic Leap)
Branche: Leisure

Related Inspiration

Experience | Educatie

ReplayAR | AR Remembering 9/11

Experience | Music

Unreal Engine | AR Coachella Ervaring

Experience | Leisure

Smithsonian | AR Apollo’s Moon Shot

Experience | Leisure

8th Wall | AR CandyMan I Dare You

Experience | Art

TAEO | AR Muurschildering

Snapchat standbeeld
Experience | Sport

Snapchat | AR Kick It Out

Experience | Educatie

CleanSeas – AR Polution Solutions

Experience | Art

Acute ARrt | AR Exhibition

Experience | Art

Nederlandse Ambassade | AR Muurschildering

Experience | Games

Wagner | AR Games

Experience | TV

Xbox | AR Halo Filter

Experience | Consumables

White Castle | AR 100 Years

Experience | Sport

The Famous Group | AR Virtual Panther

Experience | Consumables

Barefoot | AR Band Together

Experience | Retail

Ikea | AR Escape the Clutter

Experience | Leisure

Burgers’ Zoo | Animal Tour

Experience | Automotive

Kia | AR RoboDog

Experience | Retail

Pokémon Smile | AR Toothbrush

Experience | Educatie

Viewtoo | AR Face Mask Guide

For All Mankind
Experience | TV

Apple | AR For All Mankind

Experience | Consumables

Coca-Cola | AR Polar Bears

Experience | Music

Pink Floyd – AR The Later Years

Experience | Retail

Amazon | AR Halloween Suprise

Experience | Music

Verizon | AR 5G Geo Concert

Experience | Leisure

Swiss Airline | AR Cabin

Experience | Retail

Sally Hansen | AR Nagellak Try-On

Experience | Leisure

RheijnLand.Xperiences | AR Sofia’s Smuggling

Experience | Educatie

Joe Biden | AR Snapchat Inauguration

Experience | Art

Takashi Murakami | AR Art Show

Coca Cola Soda Experience
Experience | Consumables

Coca Cola | The Soda Experience

Virtual NHL Arena
Experience | Sport

Labatt | AR Virtual NHL

Experience | Games

Verizon | AR 5G Game

Experience | Educatie

U.S. Army | VR In Our Boots

Experience | Sport

Club Brugge | AR We AR Brugge

Experience | Music

Real Estate Band | AR ‘’Quarantour’’

Experience | Sport

Euroleague | VR Basketbal Wedstrijd

Experience | Consumables

Givaudan TasteTrek | VR Smell The Citrus

Experience | Consumables

Jack Daniel’s | AR Interactive Label

Experience | Retail

UNIQLO | AR Encouraging Creativity

Experience | Consumables

Malibu | AR Malibu Tropical Parkour

Experience | TV

Lucasfilm | AR Mandalorian Experiece

Experience | Games

Minecraft |AR Earth

Experience | Fashion

Ralph Lauren | VR USA Olympic Team

Experience | Consumables

Bacardi | AR TheFutureDoesntSuck

Experience | Games

Ally Financial | AR Monopoly

Experience | Sport

Mastercard –VR Contactless Tackle

Experience | Music

Island Records | AR Mural

AT&T Chicago Bulls
Experience | Sport

AT&T & Chicago Bulls | AR Stats

Experience | Consumables

1800 Tequila | AR The Essential 1800

Experience | Retail

EE | AR Winkel Wembley

Arsenal Sportsbet
Experience | Sport

Sportsbet.io | AR Matchday Programma

Experience | Consumables

State Farm | AR Treasure Hunt

Experience | Retail

Intratuin | AR Kamerplanten

Mission to Mars
Experience | Educatie

Immersion | AR Mission to Mars

Experience | Retail

Puma | AR Sneakers

Experience | Educatie

MySpira | AR Asthma Training

Experience | Leisure

SAPF | Experience Tranquility

Experience | Music

Tomorrowland | VR Pāpiliōnem

Experience | Educatie

St. Louis Aquarium | VR Otter Chat

Experience | TV

Sonic Hedgehog Movie | AR Ring Rung

Experience | Consumables

Pepsi | AR Paul Pogba Game

Experience | Consumables

Marz Brewing Company | AR Mix It Up

Experience | Educatie

AT&T | VR Onboarding

Experience | Consumables

Miller Lite | AR St Patrick’s Day

Experience | Educatie

SpaceBuzz | VR Experience Earth

Experience | Sport

Reebok | AR Courting Greatness

Experience | Retail

Nike | AR Measure Your Shoe Size

Experience | Art

Hong Kong | AR Travel Back to the Fifties

Off white
Experience | Retail

Off-White | AR Mondkapjes

Experience | Educatie

TIME – AR Inside the Amazon

Experience | Educatie

Google | AR Medicalk

Experience | Consumables

Burger King | AR Escape the Clown

Experience | TV

Stranger Things | AR Trailer

Experience | Automotive

Volvo | AR S60 Launch

Experience | Leisure

KLM | AR Try Before You Fly

Experience | Retail

Nolan Bushnell | AR Arcade OG Serie

Experience | Automotive

DAF Trucks | Start The Future

Experience | Games

CrimeDoor | AR Step into the Scene

Experience | Retail

YouTube | AR Beauty Try-On

Experience | Retail

Volkswagen | VR Test Drives

Experience | Fashion

Bottega Veneta | AR Fashion

Experience | TV

HBO | AR Game of Thrones

Experience | Educatie

WHO | Corona Virus AR Filters

Experience | Educatie

Resn | AR Below the Surface

Experience | TVUncategorized

Jumanji The Next Level | AR Experience

Experience | Sport

Basic Fit | AR Workout

Experience | Retail

GameStop | AR ‘Pokémon Go’ Store Visits

Experience | Retail

Mercedes-Benz | VR Meet Your Heroes

Pepsi AR concert
Experience | Music

Pepsi | AR Concert

Experience | Retail

LEGO | AR Hidden Side

Experience | Educatie

Kölner Zoo | AR Up Close and Endangered

Experience | Educatie

EE | AR The Green Planet

Experience | Art

Apple | AR(t)

Experience | Retail

Nike | AR Air Max Cloud

Experience | Music

Madonna | Virtual Performance

Experience | Educatie

SAAB | VR Virtual Rocket Launcher

Experience | Educatie

The Royal Mint | AR Unearth History

Experience | Music

Spinvis | AR Concert

Experience | Sport

Vodafone | AR Kick-off For 5G

Experience | Retail

Callaway Golf | AR Product Demo

Experience | Consumables

Burger King | AR Burn That Ad

Experience | Retail

Amazon | ShoeTry-on

Experience | EducatieUncategorized

World Square | AR Cherry Blossom Festival

Experience | Consumables

Doritos | AR Doritos Quest

Experience | Consumables

Reese’s Puffs | Music Boxes

Experience | Retail

ComplexCon | AR Snapchat Takeover

Experience | Retail

Bell Mobility | AR Painting Together

Experience | Art

Let’s Play Art Gallery | AR Pop-up Museum

Experience | Leisure

Coachella | AR Stage

Experience | Retail

Ford | AR Maverick Launch

Experience | Art

Kunsthal | AR Tram

Experience | Music

RTJ & Sketchfab | Visual Remix Challenge

Experience | Retail

Champs Sport x Nike | AR Refresh your game

Experience | Consumables

Victoria | AR Day of the Dead

Burger King Angry Birds
Experience | Consumables

Burger King | AR Virtual Eggs

Experience | Retail

Polaroid | AR Snapchat-lenzen

Experience | Consumables

Chipotle | AR Burrito Bowl

Disney AR
Experience | LeisureUncategorized

Dinsey World | AR Mickey Ears

Experience | Leisure

Delfshaven | VR Time Travel

Experience | Consumables

KitKat | AR-staarwedstrijd

Experience | Consumables

Reese’s Puffs | AR NTF Collection

Experience | Fashion

H&M | AR Kangol x Mabel

Experience | Educatie

Rio Tinto | AR Fundraising

Experience | Retail

Porsche | AR Visualizer App

Experience | Sport

Boston Red Sox | AR Lens

Experience | Retail

LEGO | AR Store

Experience | Retail

Warby Parker | AR Glasses Try-On

Cheetos snap to steal
Experience | Consumables

Cheetos | AR Snap to Steal

Experience | Retail

Louvre | VR Virtual Mona Lisa

Nissan car
Experience | Automotive

Nissan | 3D Cube Spectacular

Experience | TV

HBO – AR His Dark Materials

Experience | Educatie

Nat Geo | AR Mt. Everest

Experience | Consumables

Corona Extra | AR Find Your Game Day

Experience | Educatie

Wonderscope | AR Kids Stories

Experience | Retail

1-800-Flowers.com | AR Bouquets

Experience | Music

Google | AR Childish Gambino

Experience | Games

Marshmello | AR Stuffing Smores

Experience | Retail

Puma | AR Arcade Games

Experience | Educatie

Snapchat | AR Around the World

Experience | Sport

Crypto.com | AR Lebron James Ervaring

Experience | Consumables

Arby’s | AR National French Fry Day

Experience | Fashion

Adidas | Virtual Footwear

Experience | Consumables

Pizza Hut | AR Pac-Man

Experience | Sport

Snapchat | AR Lebron James

Solar Opposites 1
Experience | TV

Solar Opposites | AR TV Show Promotion

Experience | Sport

Lavazza | AR Arsenal Coffee

Experience | Music

The Weeknd |AR #TheWeekndEXP

Legoland
Experience | Retail

Lego | AR Mythica

Experience | Consumables

Pepsi | AR Keepie Uppie Challenge With Messi!

Experience | Retail

Shake Shack | AR Transforming Stores

Experience | Sport

Liverpool FC | AR Stand Red

Experience | Educatie

Huawei | AR Map

Experience | Educatie

National Geographic | VR Becoming Jane Goodall

Experience | Educatie

EE | AR Green Planet Experience

Experience | Retail

Happy Finish | AR Sony Headphones Unboxing

Ready to create impact?

Deze website maakt gebruik van cookies om ervoor te zorgen dat je de beste ervaring krijgt. Als je doorgaat met het gebruiken van de website, gaan we er vanuit dat je hiermee instemt.