Apple | AR(t)

Apple werkte samen met ‘The New Museum’ om ervaringen met augmented reality (AR) te creëren. Zo gingen ze de interactie aan met kunst fans terwijl zij hen informeerde over de mogelijkheden van de producten van Apple in de creatieve sector.

De workshop- en evenementenafdeling van Apple presenteer drie nieuwe sessies met de naam AR(t). Ten eerste bieden ze een wandeling waarmee deelnemers door een aantal steden kunnen lopen en kunstwerken op straat kunnen spotten.

Ten tweede kan de ‘viewer installatie’ de omgeving opfleuren door een interactieve installatie te starten, waar bezoekers bezoekers ‘pictogrammen’ kunnen bekijken en verzamelen. Ten slotte stelt het Lab deelnemers in staat om hun eigen augmented reality te ontwikkelen met behulp van de Ipad-app Swift Playgrounds.

Apple biedt een geweldige stimulans om de winkels te bezoeken door de sessie enkel op fysieke locaties te organiseren.Het nieuws over de nieuwe sessies verspreidde zich snel en veel blogs, nieuwssites en tijdschriften zoals de New York Times en Wired schreven artikelen.

Brand: Apple
Agency: Multiple artists
Tech: AR
Branche: Art

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