Burger King | AR Virtual Eggs

Burger King en Angry Birds werken samen met Zappar aan een AR campagne. De bedrijven maakten deze campagnes om een plezierig en familievriendelijk imago te verkrijgen.

Bij de aanschaf van een King Jr. kids menu kan je een QR-code scannen om Virtual Eggs te spelen. Het doel van dit spel om Hatchlings, kleine Angry birds weg te jagen van drie 3D eieren, dit kan door op ze te klikken of door ze te beschieten met een katapult.

De campagne kreeg aandacht op marketing website als Adweek en Marketingdive. De campagne was ook meerdere malen zichtbaar voor de ruim 500 duizend volgers van Angry Birds.

Brand: Burger King
Tech: Augmented reality
Collaboration: Rovio (Angry Birds)
Branche: Food and beverage

Angry Bird Burger King Gif

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