LEGO | AR Hidden Side

LEGO heeft een nieuw lijn toegevoegd aan hun toch al indrukwekkende collectie, genaamd ‘Hidden Side’ met een focus op spoken. Het merk combineert de nieuwe sets met een AR-app waarmee gebruikers virtuele geesten kunnen vangen.

De serie bevat acht ‘spookachtige’ gebouwen die tot leven kunnen worden gebracht met de AR-app. De app onthult een verborgen wereld van interactieve puzzels en uitdagingen om op te lossen. Gebruikers spelen vanuit een first-person perspectief samen met twee hoofdpersonen terwijl ze de gebouwen verkennen. De speler gebruik een smartphone om te communiceren met verschillende elementen van de gebouwen. Na het oplossen van puzzel worden spoken vrijgelaten die gevangen moeten worden.

Het is de eerste keer dat een bedrijf AR op zo’n integrale manier combineert met fysieke spellen. De twee werelden vullen elkaar op een unieke manier aan en creëren een geweldige synergie.. Fans van LEGO, zowel jong als oud, maakten zich al lang voor de release druk om deze set en na lancering verschenen er vele reviews en reacties.

Branche: LEGO
Agency: LEGO Group
Tech: Augmented Reality
Branche: Retail

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