Porsche | AR Visualizer App

Met de nieuwe AR-visualisatie-app van Porsche kunnen fans een fotorealistische Porsche van dichtbij bewonderen en aanpassen aan hun smaak.

De app geeft hun klanten de mogelijkheid om een Porsche-model en al zijn technische details in 3D bekijken. Klanten kunnen bijvoorbeeld onder het chassis van de nieuwe Porsche 911 kijken en de aandrijflijn van het voertuig van dichtbij ervaren. Dankzij ARkit & ARcore kunnen gebruikers het voertuig op elk oppervlak plaatsen, zowel binnen als buiten. Vervolgens kunnen ze het model volledig naar wens aanpassen; van de kleur tot aan de velgen.

De AR app is een interessante merkbeleving omdat veel fans niet dichterbij komen dan een digitaal variatie van hun droomauto. De app kreeg aandacht in veel media outlets en fans van over de hele wereld konden hun favoriete configuratie.

Brand: Porsche
Agency: Porsche
Tech: Augmented Reality
Branche: Automotive

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