Rio Tinto | AR Fundraising

Rio Tinto ondersteunt de Royal Flying Doctor Service (RFDS) al meer dan 30 jaar. Voor een unieke wervingscampagne werkte Rio Tinto samen met Marcel Sydney.

Marcel Sydney bracht het Australische biljet van $ 20 tot leven via WebAR. Hiervoor is het niet nodig een app te downloaden. Open een link, scan het biljet en zie John Flynn, de oprichter van de RFDS, de geschiedenis van RFDS toelichten. Alle elementen op het biljet komen tot leven terwijl hij zijn verhaal doet.

De kameel loop bijvoorbeeld weg wanneer Flynn praat over hoe lastig het was om mensen op kamelen te redden. Vervolgens wordt de evolutie van vliegtuigen getoond en zie je hoeveel sneller de nieuwe vliegtuigen zijn door middel van een 3DS animatie.

Met behulp van WebAR zorgde het bureau ervoor dat iedereen van de ervaring kon genieten en gemakkelijk kon doneren, zolang je een biljet van 20 dollar hebt.

Brand: Rio Tinto and the Royal Flying Doctor service
Agency: Marcel Sydney
Tech: AR
Branche: Retail

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