Snapchat | AR Kick It Out

Snapchat werkte samen met creator collective Kugali en antiracisme organisatie Kick It Out om zwarte Engelse voetballers te vereeuwigen met augmented reality standbeelden. 

De standbeelden zijn via Snapchat te zien buiten het Wembley Stadium. De gebruiker ontgrendelt de mogelijkheid om de social AR experience te bewonderen via een Snapcode als zij in de buurt van het stadion zijn. 

Snapchat trad op ter ere van de Europese Kampioenschappen door de bijdragen te tonen van zwarte voetballers. Rondom het standbeeld van Bobby Moore zijn nu de meest invloedrijke zwarte voetballers uit de geschiedenis van Engeland te zien.

Brand: Snapchat
Technologie: Augmented reality
Collaboration: Kugali & Kick It Out
BrancheArt & Sport

Snapchat Statues

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