YouTube | AR Beauty Try-On

YouTube introduceerde een nieuwe AR-functie voor een virtuele make-up try-on rechtstreeks vanuit de app. De functie is ontworpen voor een split-screen ervaring. De kijker kan de make up proberen terwijl de tutorial wordt gekeken.

De functie bevindt zich nog in de beginfase van de ontwikkeling, maar het idee is om deze te gebruiken als een interactieve advertentie. Bij het kijken naar een beauty-vlogger die over een specifiek merk cosmetica praat, laat een nieuwe “virtuele try-out” zien hoe het product eruit kan zien. MAC Cosmetics is het eerste merk dat een AR Beauty Try-On-campagne lanceert.

Na het testen van de functie ontdekten ze dat 30% van de kijkers ervoor koos de ervaring te activeren wanneer deze beschikbaar was in de app. Geen gigantisch aantal, maar degenen die de functie probeerden, waren redelijk betrokken en besteedden meer dan 80 seconden aan het uitproberen van de virtuele lippenstift.

Brand: YouTube
Agency: YouTube
Tech: Augmented Reality
Branche: Retail

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YouTube | AR Beauty Try-On

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